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Business Loan NestMr. Gumpert is an affiliate editor of HBR, where he specializes in small enterprise and promoting and advertising. He has written various HBR articles, the most recent of which was The Coronary coronary heart of Entrepreneurship,” coauthored by Howard. H. Stevenson (March-April 1985). This text is customized from Enterprise Plans That Win $$$: Lessons from the MIT Enterprise Discussion board, by Messrs. Rich and Gumpert (Harper & Row, 1985). The authors are also founders of Enterprise Resource Associates of Grantham, New Hampshire, which provides planning and strategic providers to rising enterprises.

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